01. Castello: a recognizable brand in the world
The continuous research for quality and perfection brought Carlo Scotti to acquire increasingly selected and demanding customers. The Carlo Scotti’s target market was Switzerland, a country populated by people who speak three languages. This is the reason why it was necessary to find an Italian word whose meaning could be understand in the French, German and English languages thanks to the similar phonetic. Thus was born the Castello brand, synonymous with quality, craftsmanship and experience gained over time that still continues to spread his message of passion and work under the direction of Savina, Carlo Scotti’s daughter and her husband Franco Coppo.